Unwrapping brand benefits in a tone of voice the target market will relate to.
Kevin has written for a huge diversity of brands, products and services.
Long copy, short copy, headlines that intrigue, positioning statements that resonate.
From print campaigns to online campaigns, from websites to email campaigns, from brand guidelines manuals to a regular media column as ghost-writer, he has written it all.
But most importantly, his copy is always written to express the brand strategy. To bring to life those fundamental benefits that have been set as the platform for a brand’s communications.
Words that emote, that hit hard, that make sense, that make you smile, that work.